Last Updated on December 23, 2025 by Vlad
Best Picks & Insider Tips in 2025
Japanese beer has a rich history and a distinctive brewing tradition. It has gained worldwide recognition for its quality, variety, and unique brewing techniques. It is often described as having a crisp, clean taste.
Exploring the fascinating beer culture of Japan can be an eye-opening experience. Beer is by far the most popular alcoholic beverage in Japan, and it is not hard to see why. The quality, variety, accessibility and affordability make it the go-to drink for most Japanese people.
Did you know the Japan is the world’s 7th largest consumer of beer? I bet you didn’t.
Personally I used to be a red wine bloke (God bless you Aussie Shiraz), but ever since my visits to Japan in 2022 and 2023 I can’t help but chuck the grape juice for beer.
I frequently get asked by family and friends “what is the best Japanese beer“? So in this very detailed guide, I’ll cover some characteristics that define these beers as distinctly ‘Japanese’, introduce 14 12 must try varieties as of December 2025 from around this amazing country and look at more traditional etiquette surrounding drinking in Japan.
Whether you are reading this post sitting in your comfy sofa in New York or Sydney and are researching Japanese beer, or are currently travelling through Japan, enjoy discovering a whole new world of flavour while gaining valuable insight into its exciting history – kanpai!
Table of Contents
Exploring Japanese Beer
Japanese beer has been around since the Edo period, when Dutch traders introduced brewing techniques in Nagasaki. Present-day beers from brands like Asahi and Kirin are now known across the world due to their unique taste derived from local ingredients such as rice, wheat, hops and barley.
The latest advancements of Japanese craft breweries have resulted in a much wider selection of lagers and innovative microbrews for every type of drinker to enjoy – whether they’re after the crisp flavour found within an Asahi Super Dry or something more robust like a crafted IPA!
The Five Major Japanese Beer Brands
Japan’s beer scene is anchored by five titans: Asahi, Kirin, Sapporo, Suntory, and Yebisu (owned by Sapporo). These household names shape the country’s rich beer culture at home and abroad.
These brands dominate convenience stores, supermarkets, and izakayas across Japan, evolving with new releases each year.
Top 5 Breakdown
- Sapporo, originating from the city of the same name, is renowned for its clean and crisp taste. As the oldest beer brand in Japan, it has a strong following and is often associated with traditional beer-drinking experiences.
- Asahi Super Dry, on the other hand, has gained popularity for its light and refreshing profile, making it a go-to choice for many beer enthusiasts. In 2024, Kirin overtook it with 37% market share to Asahi’s 35%, but it’s still a powerhouse.
- Kirin Ichiban Shibori, known for its smooth and full-bodied flavour, has captivated the palates of beer lovers with its commitment to quality.
- Suntory Premium Malt’s, crafted with carefully selected ingredients, offers a well-balanced and satisfying drinking experience.
- Yebisu, a premium beer brand ( owned by Sapporo), presents a range of styles that cater to premium tastes, showcasing the brewery’s dedication to craftsmanship and quality. In Japan, Yebisu is popular with older and more experienced drinkers, and it’s my 2nd favourite Japanese beer.
These five major Japanese beer brands embody the essence of the country’s brewing tradition and continue to play a significant role in shaping the beer landscape in Japan. Whether enjoyed at a local izakaya or savoured alongside Japanese cuisine, these brands have become an integral part of the Japanese beer-drinking experience.
Top Must-Try Japanese Beers
Best Japanese beer to try now
Are you looking to discover the top Japanese beers that need trying in 2025? From renowned names like Asahi Super Dry and Kirin Ichiban, as well as adventurous Ale and sugar-free alternatives, there is a great selection of beers for every taste preference. Whether an experienced drinker or just exploring new flavours, these drinks are sure to delight all palates.
No matter what kind of experience you’re after from your brews – crisp refreshers or full-bodied malty ones, this list will have something perfect for any occasion! So if it’s the best Japanese beer on offer that interests you, then be prepared to try one or more of these ten must-have beverages today (now top 13 as I couldn’t help but include two more beers to my list)!
Sapporo Black Label
This is my personal favourite – a ripper of a lager from Japan’s oldest brewery. Sapporo is a lager beer with a rich, roasted malt flavour, known for its clean and crisp taste, and a delicious, long-lasting aftertaste. Perfectly balanced, it does indeed provide a great drinking experience. 5% alcohol by volume. Usually costs around ¥300 in a supermarket for a 500ml can in 2025.
